Super Bowl Sunday, 2013. The Ravens were crushing the 49ers when something nobody expected happened—half the Superdome went dark. For thirty-four minutes, over 100 million people sat in their living rooms wondering what the hell was going on. While CBS scrambled and advertisers panicked about their multi-million dollar spots getting overshadowed, a cookie company was about to pull off one of the smartest marketing moves in history. With a single tweet.
Actionable Twitter/X growth tips, viral tweet frameworks, creator tools, and content strategies to build your influence and grow your following.